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22.02.26
Return to the Body
Notes from the Bath 22.02.26
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It's that strange late-winter stretch where you realise you've been living almost entirely from the neck up. Emailing. Zooming. Thinking. Scrolling horizontally. Our thumbs have had an exceptional season. The rest of us? Slightly under-stimulated.


So this week, we're thinking about how to get back into our bodies. Not in a punishing way. In a pleasurable way. The kind that involves turning the music up while you cook. Walking the long way home just to feel the air on your face. Stretching on the living room floor for no reason whatsoever. Wearing something that makes you newly aware of your own shoulders.


We've become extraordinarily efficient at abstraction. We live in documents, in feeds, in ideas. Meanwhile the body — loyal, patient — is waiting for texture. Heat. Movement. Contact. Something unscheduled.

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The ancient gymnasium

The ancient Greeks, in particular, would have found our current condition mildly baffling. For them, the body wasn't a project to optimise or an inconvenience to drag through the day. It was something to cultivate. Arete — excellence — applied as much to the physical form as to the intellect. To care for the body was not vanity; it was virtue. 

Gymnasia weren't simply places to sweat. They were social and philosophical arenas. Training, debate, oiling the skin, competition — physical and intellectual life unfolding side by side. The word itself comes from gymnos, meaning naked. There was no embarrassment about form. The body was visible, admired, refined. Sculpture wasn't fantasy; it was devotion rendered in marble.

And then there were the baths. Not rushed showers squeezed between meetings, but ritual sequences: warm rooms, hot rooms, cold plunges. Skin scraped clean with a strigil. Olive oil infused with herbs pressed back in. Care was tactile. Deliberate. Communal.

Even the gods had bodies. Aphrodite rising from the sea. Apollo radiant and sun-warmed. Eros not a pastel greeting card but a destabilising, physical force — felt in the chest, in the stomach, in the pulse. To them, the body wasn't separate from meaning. It was the site of it.

Which makes our slightly hunched, backlit existence feel less inevitable and more… negotiable.

Move differently this week. Eat slowly. Stand in the shower longer than strictly necessary. Stretch your spine. Book the sauna. Oil your skin like it's an art form. Lie on the floor and breathe like a dramatic heroine in a 1970s film.

February doesn't need another optimisation strategy. It needs sensation.

This week, we're coming back down — and into ourselves.

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We mentioned Denarii last week, and we're mentioning it again — because this is precisely the letter it was made for. Frankincense, patchouli, sandalwood: the scent profile of the Roman thermae, where bathing was never rushed and the body was never an afterthought. If last week was about winding down, this week is about coming back in. The oil transforms into a perfumed milk on contact with water — tactile, deliberate, unhurried. The ancient Romans called it cura corporis. Care of the body, as intention rather than vanity. 

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Tekla's Sauna Hat

The world is remembering what we've always known: bathing is ritual, not routine. The bathing renaissance continues.


Tekla just launched their Sauna Collection — lightweight pieces inspired by Finnish bathing rituals, designed for use during and after sauna. The sauna hat alone is worth the click. It's proof that the culture is shifting — people are building entire wardrobes around the act of slowing down, getting warm, and coming back to their bodies.


We're also loving Salus Per Aquam (or, S.P.A.), a newsletter dedicated entirely to bathing culture. The most recent piece is a deep dive into Traditional Chinese Medicine and bathing practices — exploring how warmth moves qi, prevents stagnation, and supports the body through winter. TCM practitioners discuss everything from foot baths with ginger and mugwort to the philosophy behind thermal bathing: supporting yang without depleting yin, and treating warmth as medicine rather than indulgence. It's especially topical for the Year of the Fire Snake and for the ongoing online discourse around "China-maxxing." The advice? Start slowly, keep practices gentle, and pay attention to how your body responds. Listen first, then act.
We love to see it.

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We spend so much time managing ourselves — optimising, scheduling, performing — that we forget the simplest thing: we live in bodies that are capable of extraordinary pleasure.


Not the kind that requires planning or expense. The kind that's already there, waiting. The heat of a bath. Oil on skin after a shower. The yield of a massage. A glass of wine that rewrites the tempo of an evening. The release of a real laugh.
39BC has been writing about these pleasures — one at a time, slowly, as they deserve. If you haven't read the series yet, start anywhere. There's no wrong door in.

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Julia Phillips

On our Cultural Radar

Two exhibitions have opened in London that seem, between them, to have something urgent to say about what it means to inhabit a human body — specifically, a woman’s body.


At the Barbican, Julia Phillips: Inside, Before They Speak fills the Curve with glazed masks, body casts, and metal contraptions that occupy an uneasy territory between medical instrument and sculpture. Phillips is interested in the body as a site of procedure and possibility — the interior life of it, the private theatre of it — rendered in forms that are simultaneously beautiful and faintly confrontational.

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Tracey Emin

Across the river at Tate Modern, Tracey Emin: A Second Life spans forty years of a practice built on the radical refusal to separate the personal from the public. Love, desire, grief, sex, illness — the body as autobiography, laid bare without apology.


Together, the two exhibitions feel like a conversation. One interior, almost surgical. The other raw and incandescent. Both insisting that the female body has always been the site of serious art — and that we are still, in 2026, negotiating what that means.


If this week is about returning to the body, these are two very different — and very powerful — ways to do it.

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39BC Minis!

A Note from Shar

I've just landed back from Japan, and my mind is still somewhere between a ryokan and a bullet train. More on that soon — but I came home seriously inspired and immediately went back to work on something I know you're going to love: minis of the full Vol I. Alexandria collection. All four scents, travel-ready, completely giftable. You people and your minis – you really love them! I see you, and I'm delivering.

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An evening of love at Selfridges

Speaking of returning to the body — which is really what all of this is about — last week I gathered some of my favourite people for an evening at Corner Restaurant. It was a celebration of 39BC landing at Selfridges, which is a dream come true and honestly still feels surreal to say. Around the table: Nellie Eden, Vanessa White, Laura Jackson, Alice Casely-Hayford, Charlotte Roberts, Alex Brownsell, Christie Leigh Chung and Dom Chung, Alex Carl and more — the most beautiful room of friends, old and new. Jackson Boxer's space, a long table, 39BC's crimson flowers, rarebit croquettes and chocolate treacle cake. We laughed and drank and talked for hours. And everyone went home with 39BC products and an exquisite Eros print by still life photographer Joe Hume — a single red rose, shot in saturated close-up. The perfect parting gift.

And on the subject of Selfridges — we keep selling out, which is the most wonderful problem I've ever had. At the time of writing, only Fig Milk and Denarii are in stock. Catch them while you can!


Shar x


P.S. I shared my entire beauty routine with The Cut. All my rituals, all my secrets. I talk about why I wash my face with oil (obviously), how I eat for optimum skin health, and my twice-daily bathing routine. Go take a peek. 

SAGE WATER Oil Body Cleanser

SAGE WATER Oil Body Cleanser

$39.00

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