We’re proud to announce that 39BC is now available at Selfridges — London’s most iconic department store, and a global reference point for culture, craft, and modern luxury.

To mark the launch, consider turning your visit into a quiet pilgrimage through London’s older layers — places where Roman order and Egyptian cosmology still hum beneath the city’s surface.

Five places to experience Ancient Rome and Egypt in London

1. The British Museum
Home to one of the world’s most significant Egyptian collections — from monumental sculpture to intimate ritual objects — alongside rich material from Roman Britain.

2. The London Mithraeum (Temple of Mithras)
Hidden beneath the streets near Bank, this Roman temple was dedicated to Mithras, a god of ritual, rebirth, and secrecy. Descend below the city and feel how Roman spiritual life once unfolded in darkness and devotion.

3. Guildhall Roman Amphitheatre
The remains of London’s Roman arena — a place of spectacle, discipline, and communal focus. Even in fragments, it speaks to Rome’s obsession with structure, endurance, and controlled violence.

4. Sir John Soane’s Museum
Not a Roman site per se, but a deeply Roman mindset. Soane collected antiquities as tools for contemplation: fragments, busts, sarcophagi. A house built as a private cosmos of memory and meaning.

5. The Petrie Museum of Egyptian Archaeology
An intense, scholarly counterpoint to the British Museum. Objects of daily life, ritual, and belief — cosmetics, amulets, vessels — revealing how ancient Egypt understood the body as sacred terrain. The Petrie is where we hosted our launch event – a conversation between our founder Sharmadean Reid and esteemed Egyptologist, Dr. Joann Fletcher.

If you’re in London, start at Selfridges.

Then walk the city with ancient eyes.