Founder

Sharmadean Reid MBE is a British entrepreneur and cultural strategist whose work moves fluidly between beauty, design, technology, and publishing. Known for creating concept-driven businesses that merge utility with storytelling, she is the founder of 39BC - a bathing company rooted in ritual, history, and sensory pleasure.

Over the past two decades, Reid has pioneered platforms that reimagine how we engage with space, self, and system - from WAH Nails, her seminal salon that brought editorial aesthetics to beauty culture, to Beautystack, a venture backed visual booking tool that merged beauty with tech, to The Stack World, a media platform exploring the cultural and economic lives of modern creatives.

In 2021, she was awarded an MBE for services to Beauty and Women. Her debut book, New Methods for Women (Penguin Random House, 2024), offers a visionary blueprint for modern selfhood - bridging sensuality with systems, ritual with reinvention.

At 39BC, she turns her attention inward to the architecture of the bathroom, the tactility of oils, and the role of the bath as a place of restoration. Long before it became a site of routine, the bath was where people prepared, reflected, and reconnected with themselves. Through scent, texture, and story, 39BC brings that meaning back - offering products that support presence, not performance, and remind us that care begins in the smallest, quietest spaces.