A RETURN TO THE SELF
Before we take our first breath, we are held in water. Suspended in warmth, cradled by fluid. The womb is the first bath, the first comfort and our first ritual of immersion. Across every culture, across time, water has remained sacred.
We return to it in order to cleanse, to heal and to connect. From ancient Roman bathhouses to Japanese onsens, from the hammams of North Africa to the temazcales of the Central Americas, the act of bathing has always been more than functional, it is symbolic, sensory, and transformative.
39BC is a study in beauty as pleasure, bathing as ceremony and ritual as a connection. We create bath and body experiences that slow you down, heighten your senses, and return you to something primal.
Every product is designed to capture a story - stories of love, power, pleasure and transformation. We are drawn to the collective myths, real and imagined, that define unions and key turning points in history.
WHY 39BC?
It is a timestamp, a nod to a world on the cusp of great change. A moment suspended between what was and what would come next. As the world shifted from BCE to AD, empires were rising and falling. Trade routes were expanding. Ideas, cultures, and religions were colliding. Borders were drawn. Power was redefined. The ancient world was transforming.
It was a threshold. And like every threshold, it held both beauty and chaos.
For us, 39BC isn’t about nostalgia, it’s actually about respecting what modernity looks like in the ancient world. Progress has never belonged to one culture or one time. There have always been leaders, lovers and innovators. 39BC emerges from that lineage.
The name marks a moment, but our vision moves beyond it. With each collection, we reach back through histories, bathhouse traditions, and cultural rites to create something deeply present. Rooted in the past but always ready for the future.
39BC is about taking time; for bathing, for pleasure, for storytelling.
So step in. Sink deeper. The story begins.