Before beauty routines, before modern skincare, before the idea of wellness even existed — there was water.

Humans have always bathed. In rivers, in oceans, in sacred springs. We have bathed alone and together, for cleansing, for ceremony, for grief and for joy. Bathing has marked transitions — to say goodbye, to begin again.

History shows how deep this instinct runs. Roman generals built thermae to restore the spirit after battle. In Japan, families gathered in silence within volcanic onsens. In Morocco, women scrubbed one another clean inside tiled hammams, steam rising like prayer. Across centuries, every culture has found a way to use water as a ritual of return.

That is what bathing means to us — a return. To sensation, softness, the self beneath the noise. Not just a bath, but a full-body immersion, skin submerged, breath slowed. The body remembered.

And that is what shaped 39BC. We are a fine-fragrance bathing brand, rooted in history and built for modern life. Each of our luxury shower oils is both ritual and archive — blending scent, story, and ceremony.

Inspired by Cleopatra and Mark Antony, our debut collection, Vol. I: Alexandria, transforms bathing into an act of presence, not performance.

Discover Sage Water, a luxury ritual shower oil that reflects stillness and withdrawal — a reminder that water is both ending and beginning.

Because bathing is more than hygiene. It is inheritance. It is ritual. It is memory.

Begin again. Begin in water.