[{"_1":2,"_237":-5,"_238":-5},"loaderData",{"_3":4,"_161":162},"root",{"_5":6,"_7":8,"_9":10,"_11":12,"_60":61,"_141":142,"_144":-5,"_145":146,"_147":148,"_13":149,"_150":151},"cart",["P",6],"isLoggedIn",["P",8],"footer",["P",10],"header",{"_13":14,"_27":28},"shop",{"_15":16,"_17":18,"_19":-5,"_20":21,"_24":25},"id","gid://shopify/Shop/93967024393","name","39-BC","description","primaryDomain",{"_22":23},"url","https://39bc.myshopify.com","brand",{"_26":-5},"logo","menu",{"_15":29,"_30":31},"gid://shopify/Menu/294888833289","items",[32,44,52],{"_15":33,"_34":35,"_36":37,"_38":39,"_40":41,"_22":42,"_30":43},"gid://shopify/MenuItem/751799730441","resourceId","gid://shopify/Collection/673581596937","tags",[],"title","SHOP","type","COLLECTION","https://39bc.myshopify.com/collections/vol-1-alexandria",[],{"_15":45,"_34":46,"_36":47,"_38":48,"_40":49,"_22":50,"_30":51},"gid://shopify/MenuItem/751799763209","gid://shopify/Page/696271405321",[],"OUR STORY","PAGE","https://39bc.myshopify.com/pages/our-story",[],{"_15":53,"_34":54,"_36":55,"_38":56,"_40":57,"_22":58,"_30":59},"gid://shopify/MenuItem/751799795977","gid://shopify/Blog/116762411273",[],"JOURNAL","BLOG","https://39bc.myshopify.com/blogs/letters",[],"newsletterData",{"_62":63},"data",{"_64":65,"_76":77,"_137":138,"_139":140},"banner",{"_66":67,"_68":69,"_70":71,"_72":73,"_74":75},"backgroundColor","#000","enabled",true,"link","https://39-bc.com/shop","text","SUBSCRIBE & SAVE 10%","textColor","#fff","newsletterPopup",{"_78":79,"_80":81,"_82":83,"_68":69,"_84":85,"_86":87,"_107":108,"_116":117,"_124":125,"_72":126,"_127":128},"buttonText","Subscribe now","closeButtonText","No, thank you","emailPlaceholder","Your Email","headline","Sign up and receive 10% off your first order.","image",{"_88":89,"_105":-5,"_106":-5},"asset",{"_90":91,"_92":93,"_22":104},"_id","image-62258c16fd1812e8f20e6fffc0b01596b76495a4-1000x1333-webp","metadata",{"_94":95},"dimensions",{"_96":97,"_98":99,"_100":101,"_102":103},"_type","sanity.imageDimensions","aspectRatio",0.7501875468867217,"height",1333,"width",1000,"https://cdn.sanity.io/images/w6t8blum/production/62258c16fd1812e8f20e6fffc0b01596b76495a4-1000x1333.webp","crop","hotspot","miniPopup",{"_66":109,"_68":69,"_110":69,"_111":69,"_112":113,"_72":114,"_74":115},"#2E090A","hideOnScroll","miniPopupOnly","position","bottom-left","10% Discount","#ffffff","styling",{"_66":109,"_118":69,"_119":120,"_112":121,"_122":123,"_74":115},"backgroundOverlay","borderRadius","none","center","size","large","successMessage","Thank you! You will get 10%.","Scent stories, history lessons and new releases.","triggerOptions",{"_129":130,"_131":132,"_133":134,"_135":136},"delaySeconds",8,"frequency","session","scrollPercentage",10,"triggerType","scroll","newsletterText","ACCESS STORIES, LOVE NOTES AND MEMORIES VIA OUR NEWSLETTER","subscribeButtonText","Join the journey","cartSettings",{"_143":69},"showCartNote","customerMatchData","publicStoreDomain","ne17du-ma.myshopify.com","currentCountry","US",["P",149],"consent",{"_152":153,"_154":155,"_156":157,"_158":148,"_159":160},"checkoutDomain","39bc.myshopify.com","storefrontAccessToken","b4481c8f4cece83eb89d3e33a4693729","withPrivacyBanner",false,"country","language","EN","routes/blogs.$blogHandle._index",{"_163":164},"blog",{"_38":165,"_166":167,"_168":169},"Letters","seo",{"_38":-5,"_19":-5},"articles",{"_170":171,"_229":230},"nodes",[172,192,205,218],{"_173":174,"_176":177,"_178":179,"_15":180,"_86":181,"_187":188,"_38":189,"_163":190},"author",{"_17":175},"Bhavesh Dewangan","contentHtml","\n $\"Introducing$ \n\n\n

\n\n

\n Introducing Vol.1 ALEXANDRIA, our first collection\n

\n\n

Storytelling is often spoken of in branding. Every founder has an origin story. Every product launch comes dressed in narrative. Too often, though, the story feels added after the fact — a decorative layer.

At 39BC, the story came first.

Not a retrofit. Not a branding exercise. A real story. A historical one.

We begin in the final eleven years of the Ptolemaic dynasty — a time when Cleopatra VII and Mark Antony forged a political and romantic alliance that altered the fate of Egypt and reshaped the Mediterranean world. Their union was not chosen for shock value or romance, but because it was a turning point: where beauty, power, politics, and pleasure collided.

I spent months immersed in historical research: Plutarch’s accounts, museum catalogues, essays on Roman hygiene, Egyptian perfumery, Greek bathing practices, and Moroccan hammams. I wanted to understand how people tended their bodies — not as routine, but as ritual. From that inquiry came the idea for Vol. I: Alexandria.

\n $\"Vol.$ \n\n

\n\n

\n Vol. 1 ALEXANDRIA Full Gift Set\n

This debut collection is anchored in the chronology of Cleopatra and Antony’s alliance. Each of our fine-fragrance shower oils corresponds to a distinct chapter:

\nSilk Veil — Cleopatra alone in power, preparing to receive.
\nDenarii — Antony’s return after years apart.
\nFig Milk — the gaze of a palace handmaiden, watching desire unfold.
\nSage Water — the quiet withdrawal of the Priests of Isis in empire’s twilight.

Together, they trace a story not of myth, but of power, ritual, and scent as signal. A modern act of slow beauty built from historical emotion.

Because when we say 39BC is about beauty and bathing, we also mean archive, memory, transformation.

Vol. I: Alexandria is now available for pre-order.

Enter the Archive

\n\n

\n \n

\n\n \n

","handle","where-history-begins-in-storytelling","gid://shopify/Article/618290381065",{"_15":182,"_183":-5,"_22":184,"_102":185,"_100":186},"gid://shopify/ArticleImage/237143752969","altText","https://cdn.shopify.com/s/files/1/0939/6702/4393/articles/vol_1_alexandra_3d26f2e9-f02c-4517-9f64-1b5e0b147e6f.webp?v=1780259505",1080,1350,"publishedAt","2026-05-31T20:25:35Z","Where History Begins in Storytelling",{"_178":191},"letters",{"_173":193,"_176":194,"_178":195,"_15":196,"_86":197,"_187":202,"_38":203,"_163":204},{"_17":175}," $\"Vivien$ \n\n

\n\n

\n Vivien Leigh, \"Caesar and Cleopatra\", 1945.\n

\n\n

Cleopatra VII Philopator was born in 69 BC in Alexandria, Egypt — the last pharaoh of the Ptolemaic dynasty and one of history’s most powerful women. She became queen at eighteen, co-ruling first with her brother Ptolemy XIII, then with Ptolemy XIV, and eventually with her son Caesarion — the child of Julius Caesar, born in 47 BC after a political and romantic alliance that changed the course of empires.

Cleopatra was not the exotic temptress Roman propaganda later imagined. She was a scholar fluent in Egyptian, Greek, Latin, Aramaic, and several African dialects — an intellectual force trained in astronomy, medicine, and mathematics. While most Ptolemies ruled as outsiders, she ruled as Egypt itself. She embraced its language, its rituals, and shaped her image to embody both pharaoh and goddess.

\n\n $\"Cleopatra$ \n\n\n

\n\n

\n Cleopatra before Caesar, Jean-Leon Jerome\n

After Caesar’s assassination in 44 BC, Cleopatra returned to Egypt to raise Caesarion as co-ruler. In 41 BC, she began her legendary relationship with Mark Antony. The following year, she gave birth to twins — Alexander Helios and Cleopatra Selene — and in 36 BC, their third child, Ptolemy Philadelphus.

Though Antony would leave her in 40 BC to marry Octavia, Cleopatra did not fade into waiting. She strengthened Egypt’s economy, expanded its naval power, and commissioned temple restorations. In public ceremony, she performed as Isis — divine mother, sovereign queen, and living goddess. In private, she bathed.

\n\n $\"Cleopatra$ \n\n\n

\n\n

\n Cleopatra starring Elizabeth Taylor (1963)\n\n

\n\n

Each night, jasmine, honey, and milk were poured into alabaster jars. Steam curled through the palace. Time slowed. The bath was not for lovers, nor legacy. It was for her.

Cleopatra died in 30 BC, at the age of thirty-nine, after Octavian’s conquest of Egypt. Her death marked the fall of the pharaohs and the end of ancient Egyptian rule. To Rome, she was the “foreign queen.” But history remembers more: a strategist, linguist, lover, mother, and monarch — who understood power not just as performance, but as presence.

SILK VEIL carries the essence of her evening ritual: jasmine, tuberose, musk, and amber — a scent made for those who prepare, rule, and bathe like they mean it.

\n\n

","who-was-cleopatra-vii","gid://shopify/Article/618290479369",{"_15":198,"_183":-5,"_22":199,"_102":200,"_100":201},"gid://shopify/ArticleImage/237143916809","https://cdn.shopify.com/s/files/1/0939/6702/4393/articles/vivien-leigh-caesar-and-cleopatra-1945_5d3c11f5-96e2-4fc8-a2ef-d881ddc0caf1.jpg?v=1780259869",446,750,"2026-05-31T20:34:19Z","Who was Cleopatra VII?",{"_178":191},{"_173":206,"_176":207,"_178":208,"_15":209,"_86":210,"_187":215,"_38":216,"_163":217},{"_17":175},"

\n $\"Sharmadean$ \n

\n\n

\n Sharmadean Reid surrounded by books in London, 2025\n

\n\n

I started 39BC because I was tired. Not just physically — though that too — but tired of output, noise, and the performance of wellness. I didn’t want another productivity hack. I wanted presence. To feel something real again.

So I got into the bath.

At first, it was recovery. Then it became ritual — a daily immersion that slowed my body and cleared my mind. From there, it became a study. I traced the history of bathing across cultures: the communal Roman bathhouse, the serenity of Japanese onsens, the heat of Moroccan hammams, the quiet tinctures of monasteries. Each practice revealed a different way of honouring water, scent, and touch. What began as curiosity became a map. That map became a practice.

\n $\"Sharmadean$ \n\n

\n\n

\n Sharmadean Reid deep in research, shot in London, 2025\n\n

That practice became 39BC: a fine fragrance bathing brand rooted in ancient rituals but designed for modern life. Our first collection of luxury shower oils is inspired by one of history’s most legendary alliances — Cleopatra and Mark Antony. Their love story was political, sensual, and world-shaping. We’ve translated that energy into four oils that combine history, scent, and ceremony to shift your state.

This brand is where all my loves meet: design, history, beauty, and storytelling. But beneath all of it lies something simple and essential — the human desire to feel pleasure every single day. Not indulgence, but grounding. Not performance, but presence.

The first 39BC shower oil collection is now available for pre-order. Each bottle is both ritual and reminder — to slow down, to return to yourself, to let water and fragrance carry you back into your body.

Thank you for stepping into the water with me.

Discover the Collection

\n","why-i-started-39bc","gid://shopify/Article/618290512137",{"_15":211,"_183":-5,"_22":212,"_102":213,"_100":214},"gid://shopify/ArticleImage/237143982345","https://cdn.shopify.com/s/files/1/0939/6702/4393/articles/sharmadean-reid-surrounded-by-books-in-london-2025_f81c93fc-4072-4dfc-82cb-1e5d739ef84b.jpg?v=1780260104",1024,685,"2026-05-31T20:38:13Z","Why I Started 39BC",{"_178":191},{"_173":219,"_176":220,"_178":221,"_15":222,"_86":223,"_187":226,"_38":227,"_163":228},{"_17":175},"\n $\"Gardenia$ \n\n\n

While other flowers shout their presence in daylight, gardenia waits. Patient. Knowing. Only when the air cools and the world grows still does it release its perfume — rich, slow, deliberate as a whispered confession.

This timing isn't coincidence. It's strategy.

\n\n

\n $\"Gardenia$ \n\n

\n\n

\n Gardenia Bloom by Christine Davis | Artwork Archive\n\n

\n\n

Chinese healers understood this centuries ago, steeping gardenia petals into teas that calmed racing hearts and cleared clouded minds. In Japan, royal silkworms fed on its leaves, their threads dyed the colour of warm evening light — luxury that announced itself through subtlety rather than spectacle. Pacific islanders wove it into leis and placed it on altars, understanding that some offerings are too precious for daylight.

In SILK VEIL, gardenia arrives after the drama. When jasmine has made its point and tuberose has stolen the scene, gardenia settles like evening mist — tempering boldness with grace, adding the kind of smoothness that makes you lean closer without knowing why.

\n\n

Victorian lovers caught on eventually. When public declarations were impossible, gardenia became their silent language. A single bloom left on a windowsill, tucked behind a glove, pressed between the pages of a borrowed book, told of a love that could never be. The flower of secret assignations, of desires that couldn't be named aloud.

\n $\"Gardenia$ \n\n

\n\n

Its genius lies in misdirection. Where tuberose blazes and jasmine strategises, gardenia simply exists — luminous, unhurried, impossible to ignore once you've noticed it. The scent that lingers in hotel corridors after clandestine meetings. The perfume that clings to silk scarves forgotten in coat pockets.

And so, in SILK VEIL, gardenia does not announce itself first. It arrives after the drama, softening tuberose, tempering jasmine — mist settling after heat. The scent that makes you lean closer without quite knowing why.

Try SILK VEIL Oil Body Cleanser in your bathing routine today.

\n","gardenia-is-a-bloom-of-secrets","gid://shopify/Article/618290577673",{"_15":224,"_183":-5,"_22":225,"_102":185,"_100":186},"gid://shopify/ArticleImage/237144080649","https://cdn.shopify.com/s/files/1/0939/6702/4393/articles/gardenia-is-a-bloom-of-secrets_19da13ac-5772-466e-acde-c5cb98d04b16.jpg?v=1780260452","2026-05-31T20:42:52Z","Gardenia is a bloom of secrets",{"_178":191},"pageInfo",{"_231":69,"_232":69,"_233":234,"_235":236},"hasPreviousPage","hasNextPage","endCursor","eyJsYXN0X2lkIjo2MTgyOTA1Nzc2NzMsImxhc3RfdmFsdWUiOjYxODI5MDU3NzY3Mywib2Zmc2V0IjoxMzF9","startCursor","eyJsYXN0X2lkIjo2MTgyOTAzODEwNjUsImxhc3RfdmFsdWUiOjYxODI5MDM4MTA2NSwib2Zmc2V0IjoxMjh9","actionData","errors"]

\n Introducing Vol.1 ALEXANDRIA, our first collection\n

\n Vol. 1 ALEXANDRIA Full Gift Set\n

\n Vivien Leigh, \"Caesar and Cleopatra\", 1945.\n

\n Cleopatra before Caesar, Jean-Leon Jerome\n

\n Cleopatra starring Elizabeth Taylor (1963)\n\n

\n Sharmadean Reid surrounded by books in London, 2025\n

\n Sharmadean Reid deep in research, shot in London, 2025\n\n

\n Gardenia Bloom by Christine Davis | Artwork Archive\n\n

\n Gardenia Florida, 1777. © The Trustees of the British Museum\n\n

Try SILK VEIL Oil Body Cleanser in your bathing routine today.