Where History Begins in StorytellingMay 31, 2026 · Bhavesh Dewangan
Introducing Vol.1 ALEXANDRIA, our first collection
Storytelling is often spoken of in branding. Every founder has an origin story. Every product launch comes dressed in narrative. Too often, though, the story feels added after the fact — a decorative layer.
At 39BC, the story came first.
Not a retrofit. Not a branding exercise. A real story. A historical one.
We begin in the final eleven years of the Ptolemaic dynasty — a time when Cleopatra VII and Mark Antony forged a political and romantic alliance that altered the fate of Egypt and reshaped the Mediterranean world. Their union was not chosen for shock value or romance, but because it was a turning point: where beauty, power, politics, and pleasure collided.
I spent months immersed in historical research: Plutarch’s accounts, museum catalogues, essays on Roman hygiene, Egyptian perfumery, Greek bathing practices, and Moroccan hammams. I wanted to understand how people tended their bodies — not as routine, but as ritual. From that inquiry came the idea for Vol. I: Alexandria.
Vol. 1 ALEXANDRIA Full Gift Set
This debut collection is anchored in the chronology of Cleopatra and Antony’s alliance. Each of our fine-fragrance shower oils corresponds to a distinct chapter:
- Silk Veil — Cleopatra alone in power, preparing to receive.
- Denarii — Antony’s return after years apart.
- Fig Milk — the gaze of a palace handmaiden, watching desire unfold.
- Sage Water — the quiet withdrawal of the Priests of Isis in empire’s twilight.
Together, they trace a story not of myth, but of power, ritual, and scent as signal. A modern act of slow beauty built from historical emotion.
Because when we say 39BC is about beauty and bathing, we also mean archive, memory, transformation.
Vol. I: Alexandria is now available for pre-order.