[{"_1":2,"_237":-5,"_238":-5},"loaderData",{"_3":4,"_161":162},"root",{"_5":6,"_7":8,"_9":10,"_11":12,"_60":61,"_141":142,"_144":-5,"_145":146,"_147":148,"_13":149,"_150":151},"cart",["P",6],"isLoggedIn",["P",8],"footer",["P",10],"header",{"_13":14,"_27":28},"shop",{"_15":16,"_17":18,"_19":-5,"_20":21,"_24":25},"id","gid://shopify/Shop/93967024393","name","39-BC","description","primaryDomain",{"_22":23},"url","https://39bc.myshopify.com","brand",{"_26":-5},"logo","menu",{"_15":29,"_30":31},"gid://shopify/Menu/294888833289","items",[32,44,52],{"_15":33,"_34":35,"_36":37,"_38":39,"_40":41,"_22":42,"_30":43},"gid://shopify/MenuItem/751799730441","resourceId","gid://shopify/Collection/673581596937","tags",[],"title","SHOP","type","COLLECTION","https://39bc.myshopify.com/collections/vol-1-alexandria",[],{"_15":45,"_34":46,"_36":47,"_38":48,"_40":49,"_22":50,"_30":51},"gid://shopify/MenuItem/751799763209","gid://shopify/Page/696271405321",[],"OUR STORY","PAGE","https://39bc.myshopify.com/pages/our-story",[],{"_15":53,"_34":54,"_36":55,"_38":56,"_40":57,"_22":58,"_30":59},"gid://shopify/MenuItem/751799795977","gid://shopify/Blog/116762411273",[],"JOURNAL","BLOG","https://39bc.myshopify.com/blogs/letters",[],"newsletterData",{"_62":63},"data",{"_64":65,"_76":77,"_137":138,"_139":140},"banner",{"_66":67,"_68":69,"_70":71,"_72":73,"_74":75},"backgroundColor","#000","enabled",true,"link","https://39-bc.com/shop","text","SUBSCRIBE & SAVE 10%","textColor","#fff","newsletterPopup",{"_78":79,"_80":81,"_82":83,"_68":69,"_84":85,"_86":87,"_107":108,"_116":117,"_124":125,"_72":126,"_127":128},"buttonText","Subscribe now","closeButtonText","No, thank you","emailPlaceholder","Your Email","headline","Sign up and receive 10% off your first order.","image",{"_88":89,"_105":-5,"_106":-5},"asset",{"_90":91,"_92":93,"_22":104},"_id","image-62258c16fd1812e8f20e6fffc0b01596b76495a4-1000x1333-webp","metadata",{"_94":95},"dimensions",{"_96":97,"_98":99,"_100":101,"_102":103},"_type","sanity.imageDimensions","aspectRatio",0.7501875468867217,"height",1333,"width",1000,"https://cdn.sanity.io/images/w6t8blum/production/62258c16fd1812e8f20e6fffc0b01596b76495a4-1000x1333.webp","crop","hotspot","miniPopup",{"_66":109,"_68":69,"_110":69,"_111":69,"_112":113,"_72":114,"_74":115},"#2E090A","hideOnScroll","miniPopupOnly","position","bottom-left","10% Discount","#ffffff","styling",{"_66":109,"_118":69,"_119":120,"_112":121,"_122":123,"_74":115},"backgroundOverlay","borderRadius","none","center","size","large","successMessage","Thank you! You will get 10%.","Scent stories, history lessons and new releases.","triggerOptions",{"_129":130,"_131":132,"_133":134,"_135":136},"delaySeconds",8,"frequency","session","scrollPercentage",10,"triggerType","scroll","newsletterText","ACCESS STORIES, LOVE NOTES AND MEMORIES VIA OUR NEWSLETTER","subscribeButtonText","Join the journey","cartSettings",{"_143":69},"showCartNote","customerMatchData","publicStoreDomain","ne17du-ma.myshopify.com","currentCountry","US",["P",149],"consent",{"_152":153,"_154":155,"_156":157,"_158":148,"_159":160},"checkoutDomain","39bc.myshopify.com","storefrontAccessToken","b4481c8f4cece83eb89d3e33a4693729","withPrivacyBanner",false,"country","language","EN","routes/blogs.$blogHandle._index",{"_163":164},"blog",{"_38":165,"_166":167,"_168":169},"Letters","seo",{"_38":-5,"_19":-5},"articles",{"_170":171,"_229":230},"nodes",[172,192,205,216],{"_173":174,"_176":177,"_178":179,"_15":180,"_86":181,"_187":188,"_38":189,"_163":190},"author",{"_17":175},"Bhavesh Dewangan","contentHtml"," $\"Oil$ \n

\n\n

Cleansing should never feel like a correction. It should feel like a return.

At 39BC, our oils are built for memory — for what lingers on skin after the water has cooled. Softness. Scent. A body that remembers being cared for, skin that feels treasured, not punished.

\n\n

\n\n $\"Oil$ \n\n

\n\n

Five oils form our foundation:

\n
Sunflower (Helianthus Annuus) — golden and light, rich in linoleic acid, fortifying the skin’s own barrier while holding moisture close.
\n
\n
Castor (Ricinus Communis) — the ancient cleanser, dissolving what no longer serves, preparing the body to release.
\n
\n
Avocado (Persea Gratissima) — dense with oleic acid and vitamins, a balm for dryness, comfort for sensitivity.
\n
\n
Sweet Almond (Prunus Amygdalus Dulcis) — emollient and tender, softening skin with essential fatty acids, smoothing what has been roughened by time.
\n
\n
Grapeseed (Vitis Vinifera) — the quiet one, lightweight and antioxidant-rich, balancing, steadying, leaving surface and spirit alike composed.
\n

To this base, we add gentle cleansing agents that invite transformation. On contact with damp skin, the golden oil turns to milk. Within that milk, micelles bloom — invisible structures that cradle sunscreen, sweat, and the dust of daily life, lifting them from the body with precision.

\n\n\n

\n $\"Oil$ \n

\n\n

What remains is not absence, but presence: skin supple, conditioned, lightly perfumed, never stripped.

This method is ancient. Oil first, then water. Massage, then release. In Alexandria, in Rome, in every civilisation that understood cleansing as ceremony rather than chore, oil was the preparation — a veil, a shield, a touch.

Science refines what the spirit always knew.

\n\n

","handle","the-39bc-oil-blend","gid://shopify/Article/618270785801",{"_15":182,"_183":-5,"_22":184,"_102":185,"_100":186},"gid://shopify/ArticleImage/237104300297","altText","https://cdn.shopify.com/s/files/1/0939/6702/4393/articles/oil-1_13c3f05c-a3ae-4579-85c0-7c8a12e8ebd0.jpg?v=1780226745",1200,1800,"publishedAt","2026-05-31T11:22:31Z","The 39BC Oil Blend",{"_178":191},"letters",{"_173":193,"_176":194,"_178":195,"_15":196,"_86":197,"_187":202,"_38":203,"_163":204},{"_17":175},"

Every culture with a serious bathing tradition agrees on one principle: the bath was never about getting clean. Across history, from Rome to Japan to Morocco, water was a sacred vessel. The act of scrubbing happened before the bath, leaving the plunge itself free for ceremony, conversation, and release.

The Romans understood this well. Before entering the caldarium, bathers would oil their bodies, exercise, and scrape away sweat and dust with a bronze strigil. Only when the body was prepared and purified did they step into the steam. Japan continues this ritual today. At an onsen or sentō, one washes thoroughly on a small stool, rinsing away soap and shampoo before lowering into the spring. The water is communal and holy, not a vessel for dirt.

\n\n\n $\"The$ \n\n

\n\n

\n The purpose of bathing was to prepare the mind and spirit as much as the body (image credit: Nicholas Fols)\n

\n\n

The same can be said of Morocco and Turkey, where the hammam tradition uses the kese glove to exfoliate on warm stone. Once the skin is softened, the plunge into water is not labour but renewal. These cultures understood what has been forgotten in much of modern life: the bath was not for scrubbing, but for softening — a place for stillness, for ceremony, and for allowing the body to exhale.

Seen this way, the bath is not a transaction but a temple. Modern routines often reduce it to hygiene, yet history shows us it was always intended as something more profound. The purpose of bathing was to prepare the mind and spirit as much as the body.

\n $\"a$ \n\n

\n\n

\n a place for stillness, for ceremony, and for allowing the body to exhale (image credit: Tamin Donyadideh for Vogue Italia)\n

This philosophy lives at the heart of 39BC. The brand’s oils are designed to let the skin drink deeply, transforming water into ritual. Rather than stripping, they replenish, allowing the bath to return to its original meaning: a sacred pause in the day. With textures inspired by ancient practices and scents drawn from natural elements, each formula restores bathing as a ceremony of presence.

For those who want to reclaim this tradition, the 39BC Silk Veil Shower Oil offers a modern expression of ancient ritual. It softens, nourishes, and transforms bathing into what it was always meant to be: ritual, not routine.

\n\n

","ancient-bathing-ceremony-not-soap","gid://shopify/Article/618270851337",{"_15":198,"_183":-5,"_22":199,"_102":200,"_100":201},"gid://shopify/ArticleImage/237104333065","https://cdn.shopify.com/s/files/1/0939/6702/4393/articles/a-place-for-stillness.jpg?v=1780226946",1080,1350,"2026-05-31T11:26:36Z","Ancient Bathing: Ceremony, Not Soap",{"_178":191},{"_173":206,"_176":207,"_178":208,"_15":209,"_86":210,"_187":213,"_38":214,"_163":215},{"_17":175},"

Sage Water fragrance was created to transform the everyday into something sacred. From the scent to the packaging, every detail was designed to echo ritual in motion. At its heart is the symbol of the sistrum, an ancient Egyptian instrument once used in ceremonies to call forth the goddess Hathor and Isis, deities of love, fertility, and return.

The story began at the Temple of Philae in Aswan, where the founder encountered the bronze rattle. Egyptians believed its shimmering metallic tremor could dispel evil, awaken life, and connect offerings to the divine. The sistrum’s U-shaped frame symbolised the sky, while its moving rods represented the forces of nature in motion. Sometimes it was shaken softly as a plea, other times loudly as a demand. This duality inspired the vision for Sage Water: a fragrance both subtle and commanding.

\n\n

\n\n\n $\"from$ \n\n

\n\n

\n from the scent to the packaging, every detail was designed to echo ritual in motion\n\n

\n\n

That sacred emblem now rests on Sage Water’s packaging. It is not decoration but invocation, carrying with it centuries of meaning. On the bathroom shelf, it transforms a bottle into a vessel of ceremony, making each use feel like a small ritual. This connection between ancient symbolism and contemporary design makes Sage Water unique among modern fragrances, appealing to those who seek fragrance inspired by ritual and deeper meaning.

The scent itself continues the story. With notes of petrichor, moss, and balsam, Sage Water recalls the freshness of rain on earth and the grounding stillness of forest. It feels cool, clear, and charged — a modern echo of the sistrum’s vibration. Like the instrument, the fragrance holds power in contrast: gentle as a whisper, bold as a command.

Sage Water is more than fragrance; it is sacred fragrance design brought into daily life. The combination of symbolism and scent invites a reconnection with ceremony in the modern world. Discover the experience with Sage Water Shower Oil, where ancient ritual meets contemporary fragrance.

\n\n $\"Sage$ \n\n

\n\n

\n Sage Water’s packaging is not decoration, but invocation\n

\n","sage-water-ritual-in-a-bottle","gid://shopify/Article/618270884105",{"_15":211,"_183":-5,"_22":212,"_102":200,"_100":201},"gid://shopify/ArticleImage/237104431369","https://cdn.shopify.com/s/files/1/0939/6702/4393/articles/sage-water-1_3225b479-064c-4557-9275-bd280ff568f3.jpg?v=1780227477","2026-05-31T11:36:19Z","Sage Water: Ritual in a Bottle",{"_178":191},{"_173":217,"_176":218,"_178":219,"_15":220,"_86":221,"_187":226,"_38":227,"_163":228},{"_17":175},"

In a world obsessed with borders, history survives most honestly in places that refuse them. Groves. Woodlands. Forests. Where the air is thick with age and the soil remembers footsteps older than empires.

Across Britain, the Mediterranean, and North Africa, trees still stand where once the gods were heard. Oaks that whispered Zeus’ will. Laurels that held Apollo’s breath. Cedars that framed the temples of Isis. These are not tourist trails — they are thresholds. Here, forest bathing is not wellness. It is remembrance.

To enter these forests is to feel yourself become appropriately small. Your senses, dangerously large. This is shinrin-yoku before it had a name. Before Japan named it. Before Rome burned it. When prophets, rebels, queens, and traders all paused beneath the same canopy.

Let them hold you, too.

\n\n

\n $\"Wistman's$ \n

\n\n

\n Wistman's Wood, Devon\n

\n\n

1. Wistman’s Wood, Devon (UK)

Gnarled, moss-thick oaks twisted in myth. A fragment of prehistoric Dartmoor feared once for its spirits. Now, it just waits.

2. Sherwood Forest, Nottinghamshire (UK)

Not just Robin Hood’s refuge. A Roman hunting ground. A rebel’s woodland. The Major Oak, near 1,000 years old, still hums with defiance.

3. Coed Rhyal, Gwynedd (Wales)

A grove of bluebells and elder, half-hidden, half-enchanted. For those who need quiet more than spectacle.

\n\n

\n \n $\"Dodona,$ \n \n

\n\n

\n Dodona, the Hiera Oikia (Holly Residence – Temple of Zeus)\n

\n\n

4. Dodona, Greece

The oldest oracle of Zeus. Here, priests read the trembling of oak leaves. Every rustle was a revelation.

5. The Laurels of Delphi, Greece

Sacred to Apollo. Still fragrant with the memory of fire, prophecy, and prayer.

6. Nemus Isidis, Rome & Pompeii

Willow, lotus, cedar. Small temple groves beside shrines of Isis. Pause here before re-entering the world.

7. Rif Mountain Forests, Morocco

Olive, oak, and cedar trace the routes of ancient trade. Timber once floated from these hills to feed empires.

\n\n\n

\n \n $\"Natural$ \n \n

\n\n

\n Natural Atlas cedar stand in the High Atlas, Morocco\n\n

\n\n

7. Rif Mountain Forests, Morocco

Olive, oak, and cedar trace the routes of ancient trade. Timber once floated from these hills to feed empires.

8. Atlas Cedar Forests, Algeria & Morocco

Pillars of blue-green. Cedars once cut for temples now rise like a forested cathedral.

9. Saharan Oases, Libya

Acacia and date palms around desert springs. Sacred to caravans. Still pulsing with the quiet of ritual purification.

10. Gouraya National Park, Algeria

A coastal grove where Berber, Roman, and Punic hands once made offerings to the sea.

\n","10-ancient-forest-baths","gid://shopify/Article/618270916873",{"_15":222,"_183":-5,"_22":223,"_102":224,"_100":225},"gid://shopify/ArticleImage/237104464137","https://cdn.shopify.com/s/files/1/0939/6702/4393/articles/wistmans-wood.jpg?v=1780227969",1280,853,"2026-05-31T11:46:00Z","10 Ancient Forest Baths",{"_178":191},"pageInfo",{"_231":69,"_232":69,"_233":234,"_235":236},"hasPreviousPage","hasNextPage","endCursor","eyJsYXN0X2lkIjo2MTgyNzA5MTY4NzMsImxhc3RfdmFsdWUiOjYxODI3MDkxNjg3Mywib2Zmc2V0Ijo5NX0=","startCursor","eyJsYXN0X2lkIjo2MTgyNzA3ODU4MDEsImxhc3RfdmFsdWUiOjYxODI3MDc4NTgwMSwib2Zmc2V0Ijo5Mn0=","actionData","errors"]

Cleansing should never feel like a correction. It should feel like a return.

Sunflower (Helianthus Annuus) — golden and light, rich in linoleic acid, fortifying the skin’s own barrier while holding moisture close.

Castor (Ricinus Communis) — the ancient cleanser, dissolving what no longer serves, preparing the body to release.

Avocado (Persea Gratissima) — dense with oleic acid and vitamins, a balm for dryness, comfort for sensitivity.

Sweet Almond (Prunus Amygdalus Dulcis) — emollient and tender, softening skin with essential fatty acids, smoothing what has been roughened by time.

Grapeseed (Vitis Vinifera) — the quiet one, lightweight and antioxidant-rich, balancing, steadying, leaving surface and spirit alike composed.

\n The purpose of bathing was to prepare the mind and spirit as much as the body (image credit: Nicholas Fols)\n

\n a place for stillness, for ceremony, and for allowing the body to exhale (image credit: Tamin Donyadideh for Vogue Italia)\n

\n from the scent to the packaging, every detail was designed to echo ritual in motion\n\n

\n Sage Water’s packaging is not decoration, but invocation\n

\n Wistman's Wood, Devon\n

1. Wistman’s Wood, Devon (UK)

2. Sherwood Forest, Nottinghamshire (UK)

3. Coed Rhyal, Gwynedd (Wales)

\n Dodona, the Hiera Oikia (Holly Residence – Temple of Zeus)\n

4. Dodona, Greece

5. The Laurels of Delphi, Greece

6. Nemus Isidis, Rome & Pompeii

7. Rif Mountain Forests, Morocco

\n Natural Atlas cedar stand in the High Atlas, Morocco\n\n

7. Rif Mountain Forests, Morocco

8. Atlas Cedar Forests, Algeria & Morocco

9. Saharan Oases, Libya

10. Gouraya National Park, Algeria