[{"_1":2,"_238":-5,"_239":-5},"loaderData",{"_3":4,"_161":162},"root",{"_5":6,"_7":8,"_9":10,"_11":12,"_60":61,"_141":142,"_144":-5,"_145":146,"_147":148,"_13":149,"_150":151},"cart",["P",6],"isLoggedIn",["P",8],"footer",["P",10],"header",{"_13":14,"_27":28},"shop",{"_15":16,"_17":18,"_19":-5,"_20":21,"_24":25},"id","gid://shopify/Shop/93967024393","name","39-BC","description","primaryDomain",{"_22":23},"url","https://39bc.myshopify.com","brand",{"_26":-5},"logo","menu",{"_15":29,"_30":31},"gid://shopify/Menu/294888833289","items",[32,44,52],{"_15":33,"_34":35,"_36":37,"_38":39,"_40":41,"_22":42,"_30":43},"gid://shopify/MenuItem/751799730441","resourceId","gid://shopify/Collection/673581596937","tags",[],"title","SHOP","type","COLLECTION","https://39bc.myshopify.com/collections/vol-1-alexandria",[],{"_15":45,"_34":46,"_36":47,"_38":48,"_40":49,"_22":50,"_30":51},"gid://shopify/MenuItem/751799763209","gid://shopify/Page/696271405321",[],"OUR STORY","PAGE","https://39bc.myshopify.com/pages/our-story",[],{"_15":53,"_34":54,"_36":55,"_38":56,"_40":57,"_22":58,"_30":59},"gid://shopify/MenuItem/751799795977","gid://shopify/Blog/116762411273",[],"JOURNAL","BLOG","https://39bc.myshopify.com/blogs/letters",[],"newsletterData",{"_62":63},"data",{"_64":65,"_76":77,"_137":138,"_139":140},"banner",{"_66":67,"_68":69,"_70":71,"_72":73,"_74":75},"backgroundColor","#000","enabled",true,"link","https://39-bc.com/shop","text","SUBSCRIBE & SAVE 10%","textColor","#fff","newsletterPopup",{"_78":79,"_80":81,"_82":83,"_68":69,"_84":85,"_86":87,"_107":108,"_116":117,"_124":125,"_72":126,"_127":128},"buttonText","Subscribe now","closeButtonText","No, thank you","emailPlaceholder","Your Email","headline","Sign up and receive 10% off your first order.","image",{"_88":89,"_105":-5,"_106":-5},"asset",{"_90":91,"_92":93,"_22":104},"_id","image-62258c16fd1812e8f20e6fffc0b01596b76495a4-1000x1333-webp","metadata",{"_94":95},"dimensions",{"_96":97,"_98":99,"_100":101,"_102":103},"_type","sanity.imageDimensions","aspectRatio",0.7501875468867217,"height",1333,"width",1000,"https://cdn.sanity.io/images/w6t8blum/production/62258c16fd1812e8f20e6fffc0b01596b76495a4-1000x1333.webp","crop","hotspot","miniPopup",{"_66":109,"_68":69,"_110":69,"_111":69,"_112":113,"_72":114,"_74":115},"#2E090A","hideOnScroll","miniPopupOnly","position","bottom-left","10% Discount","#ffffff","styling",{"_66":109,"_118":69,"_119":120,"_112":121,"_122":123,"_74":115},"backgroundOverlay","borderRadius","none","center","size","large","successMessage","Thank you! You will get 10%.","Scent stories, history lessons and new releases.","triggerOptions",{"_129":130,"_131":132,"_133":134,"_135":136},"delaySeconds",8,"frequency","session","scrollPercentage",10,"triggerType","scroll","newsletterText","ACCESS STORIES, LOVE NOTES AND MEMORIES VIA OUR NEWSLETTER","subscribeButtonText","Join the journey","cartSettings",{"_143":69},"showCartNote","customerMatchData","publicStoreDomain","ne17du-ma.myshopify.com","currentCountry","US",["P",149],"consent",{"_152":153,"_154":155,"_156":157,"_158":148,"_159":160},"checkoutDomain","39bc.myshopify.com","storefrontAccessToken","b4481c8f4cece83eb89d3e33a4693729","withPrivacyBanner",false,"country","language","EN","routes/blogs.$blogHandle._index",{"_163":164},"blog",{"_38":165,"_166":167,"_168":169},"Letters","seo",{"_38":-5,"_19":-5},"articles",{"_170":171,"_230":231},"nodes",[172,191,204,217],{"_173":174,"_176":177,"_178":179,"_15":180,"_86":181,"_186":187,"_38":188,"_163":189},"author",{"_17":175},"Bhavesh Dewangan","contentHtml","\n $\"Lina$ \n\n\n

\n\n

\n Lina Scheynius\n

\n\n

\n\n\n

To be in the bath is to return to something ancient and amniotic. A quiet dissolving of boundaries between body and element.

The water holds you the way the world once did, before names and noise, before the day began its demands.

Warmth against skin.

The rhythmic sound of water lapping at the sides.

The scent of oils swirling through the steam.

Muscles loosen their arguments. Thoughts begin to drift.

In that suspension, you are entirely yourself and you are entirely gone.

Weightless, restored, and momentarily free from the need to be anything at all.

\n\n

\n\n\n $\"Lina$ \n\n\n

\n\n

\n Lina Scheynius\n

\n\n

","handle","the-pleasure-of-the-bath","gid://shopify/Article/618268557577",{"_15":182,"_183":-5,"_22":184,"_102":185,"_100":103},"gid://shopify/ArticleImage/237077332233","altText","https://cdn.shopify.com/s/files/1/0939/6702/4393/articles/lina-scheynius_9a501484-ef25-4b58-830e-5d6501278c8c.jpg?v=1780184782",1508,"publishedAt","2026-05-30T23:45:03Z","The Pleasure of the Bath",{"_178":190},"letters",{"_173":192,"_176":193,"_178":194,"_15":195,"_86":196,"_186":201,"_38":202,"_163":203},{"_17":175},"

One pump is enough. 39BC Shower Oil is not built for excess - it is concentrated, distilled.

\n\n $\"Vitruvi\"$ \n\n\n

\n Vitruvi\n

\n\n

\n\n\n

Each formula is fragrance-saturated and nutrient-dense, blending sunflower, almond, avocado, and castor oils with finely composed perfume. On contact with water, oil turns to milk — silken, weightless, carrying hydration and scent across the body in a single veil.

Where gels demand volume and foam, oil works differently. Molecules cling to skin, holding moisture and fragrance long after the water has gone. A ritual, not a routine.

\n\n

\n \n

\n\n \n

\n \n

\n\n

Our four oils — DENARII, FIG MILK, SAGE WATER, SILK VEIL — are composed like perfumes. Just a few drops on damp skin release scent that fills the air, then lingers close, intimate, remembered.

To use less is to bathe with intent. A bottle becomes weeks of daily anointing. Proof that in ritual — as in history — potency is the luxury.

A drop. A rinse. A veil of fragrance. A small gesture with a lasting legacy

\n","the-luxury-of-less","gid://shopify/Article/618268590345",{"_15":197,"_183":-5,"_22":198,"_102":199,"_100":200},"gid://shopify/ArticleImage/237143720201","https://cdn.shopify.com/s/files/1/0939/6702/4393/articles/vitruvi_b28649be-37c7-4c22-a158-93ac92176d8d.png?v=1780259490",1080,1350,"2026-05-30T23:52:04Z","The Luxury of Less",{"_178":190},{"_173":205,"_176":206,"_178":207,"_15":208,"_86":209,"_186":214,"_38":215,"_163":216},{"_17":175},"\n $\"Experience$ \n\n\n

\n\n

\n Experience weightlessness\n

\n\n

\n\n\n

Water erases the edges.

The world hushes.

Every sound drops into something low and forgiving.

Skin feels weightless, as though unpinned from bone.

There is no audience, no role to play — only breath moving with the ripples.

In water you are both held and unheld, rinsed without effort.Time dissolves.

What remains is you, softer, slower, emerging from somewhere older than yourself.

\n\n

\n\n\n

\n\n

","the-pleasure-of-being-in-water","gid://shopify/Article/618268623113",{"_15":210,"_183":-5,"_22":211,"_102":212,"_100":213},"gid://shopify/ArticleImage/237079494921","https://cdn.shopify.com/s/files/1/0939/6702/4393/articles/experience-weightlessness_613caac3-49fa-48ae-8446-b1cbb4cba812.jpg?v=1780185548",2240,3361,"2026-05-30T23:57:52Z","The Pleasure of Being In Water",{"_178":190},{"_173":218,"_176":219,"_178":220,"_15":221,"_86":222,"_186":227,"_38":228,"_163":229},{"_17":175},"

The sound of water is the world’s oldest lullaby — a drip echoing in a stone chamber, a rush tumbling over rock, waves folding into themselves. Each variation slows the body into alignment: breath matching rhythm, blood rushing with the waves.

\n\n\n $\"Elfenn$ \n\n

\n\n

\n Elfenn Marrakech\n\n

\n\n

The ancients knew this. In Rome’s thermae, the splash of fountains was composed as carefully as the mosaics beneath them. Not decoration, but music — a watery soundtrack designed to carry over conversation, to soften the edges of politics, to remind bathers that power can flow as easily as it can strike. In Egyptian tomb paintings, you find streams drawn in precise blue lines, an attempt to preserve not just the image of water, but its sound: eternity imagined as a gentle current.

In Japan’s onsens, the soundscape matters as much as the temperature. Trickling channels of hot spring water are left unhidden, so their music threads through every wall. The rush is part of the experience, carrying the mind into stillness long before the body sinks beneath the surface.

\n\n

\n $\"Kelly$ \n\n

\n\n

\n Kelly Wearstler\n\n

\n\n

Modern science simply proves what temples and bathhouses already staged: that the sound of water lowers cortisol, slows the nervous system, and triggers the parasympathetic state we now call “rest and digest.” But no study can quite explain why a bath running in the next room feels like an invitation, or why rain against glass makes us ache with nostalgia for lives we’ve never lived.

Because water doesn’t just soothe. Every drip and crash is a reminder that life itself began in liquid, that before breath, there was tide. Listening is a way of returning.

So when the tap turns, when rain begins, when waves whisper themselves into shore, it isn’t just sound. It’s the earth exhaling. Something older than you reminding you — finally — to let go.

","the-pleasure-of-the-sound-of-water","gid://shopify/Article/618268655881",{"_15":223,"_183":-5,"_22":224,"_102":225,"_100":226},"gid://shopify/ArticleImage/237079593225","https://cdn.shopify.com/s/files/1/0939/6702/4393/articles/elfenn-marrakech_14fa91bf-9ec4-4bcc-a3b4-154844425945.jpg?v=1780185756",1200,1425,"2026-05-30T23:59:46Z","The Pleasure of the Sound of Water",{"_178":190},"pageInfo",{"_232":69,"_233":69,"_234":235,"_236":237},"hasPreviousPage","hasNextPage","endCursor","eyJsYXN0X2lkIjo2MTgyNjg2NTU4ODEsImxhc3RfdmFsdWUiOjYxODI2ODY1NTg4MSwib2Zmc2V0Ijo3MX0=","startCursor","eyJsYXN0X2lkIjo2MTgyNjg1NTc1NzcsImxhc3RfdmFsdWUiOjYxODI2ODU1NzU3Nywib2Zmc2V0Ijo2OH0=","actionData","errors"]