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\n\n

\n Sharmadean Reid on the Deep Read podcast\n

\n\n

Sharmadean Reid recently joined writer and podcaster Phoebe Lovatt for a special live episode of Deep Read, recorded at Mason & Fifth in West London during the 39BC Holiday pop-up.

\n\n

\n\n $\"Phoebe$ \n\n

\n\n

\n Phoebe and Sharmadean in Conversation\n

\n\n

In the conversation, Reid and Lovatt revisit their 15-year creative dialogue while exploring the ideas, philosophies, and personal transitions that shaped the creation of 39BC. Drawing from the themes in the discussion, the episode touches on:

– Reid’s long-standing research practice, shaped by books, film, subcultures, anthropology, and philosophy
– The evolution of her thinking from a Stoic, Western-influenced “yang era” into a more feminine, Eastern, and intuitive approach
– The origins of 39BC and the life events that catalysed the brand’s creation
– The politics of bathing, beauty, and scent — and who historically gets to define “cleanliness” and “good taste”
– World-building as a practice rooted in depth, study, and cultural memory
– The influence of ritual and the importance of slowing down in an over-accelerated, hyper-productive culture
– The books currently informing her work, including The Disappearance of Ritual, Himiko and the Chieftain of Yamatai, and The Pillow Book

\n\n

\n\n $\"Deep-read\"$ \n\n\n

\n\n

Warm, expansive, and rich with context, the episode offers a rare look into the intellectual and emotional foundations of 39BC — and the broader cultural questions the brand seeks to explore.

**The episode is now available on Deep Read. Listen on Spotify here.**

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\n\n

\n 39BC's Crimson Altar\n

\n\n

The soft glow of candlelight. The scent of tuberose and frankincense lingering in the air. The hush before a film. The gliding ink of calligraphy on creamy paper. For a few golden days in London, 39BC turned the familiar rhythms of retail into something sacred — a pop-up that felt less like a shop and more like a sanctuary.

From 19–25 November 2025, 39BC occupied Mason & Fifth in London's Westbourne Park, transforming the boutique hotel and into a modern sanctuary of scent and ceremony.

Upon entering, guests were greeted by a tablet that functioned almost like an altar to 39BC: an opulent surface displaying the brand’s signature Volume I scents — Fig Milk, Denarii, Silk Veil, Sage Water — surrounded by small scent jars. Visitors leaned in, inhaling each fragrance, often for the very first time, as if being initiated into an ancient rite. It was a moment that set the tone for the programming that followed throughout the week.

\n\n\n

\n\n $\"Our$ \n\n

\n\n

\n Our Opening Night Soirée\n

\n\n

An Opening Night to Remember

The experience began with an opening-night gathering of friends from across the capital. DJs spun a Cleopatra-inspired playlist as guests drifted through the dimly-lit room, clutching flutes of Veuve Clicquot or glasses of Fat Crush wine. A table overflowed with ripe figs, cheeses, jewel-toned fruits, and charcuterie arranged with decadent precision; a feast fit for a modern dynasty. Conversations bloomed, strangers mingled like old friends, and the atmosphere thrummed.

\n\n

\n\n\n $\"Sharmadean$ \n\n

\n\n

\n Sharmadean Reid & Guests\n

\n\n

Moving Image & Ink

Over the following days, visitors returned to experience screenings of L’Effrontée, Cleopatra, Fellini Satyricon, Baraka, and Alexander — cinematic portals into the moods behind each scent: sensuality, power, ritual, stillness, legacy. In another room, the elegant hand of calligrapher Jenny Collier transformed purchases into heirlooms.

\n\n

\n\n $\"Gift-wrapped$ \n\n

\n\n

\n Gift-wrapped with intention\n

\n\n

\n\n\n

Gifts as Gesture

Complimentary gift-wrapping and on-site personalisation elevated the ritual of giving: a 39BC bottle became a message, a memory, a gesture wrapped in silk and intention.

\n\n

\n\n $\"Phoebe$ \n\n

\n\n

\n Phoebe Lovatt and Sharmadean Reid in conversation\n

\n\n

A Salon to Close the Circle

The pop-up drew to a close with a live podcast recording at the Deep Read Salon — an intimate conversation between host Phoebe Lovatt and Sharmadean Reid. Guests settled into the Listening Room space as the two women - and old friends - explored research practices, rituals, and the personal and professional transformations that led to the genesis of 39BC . Their dialogue offered a fitting coda to the week: reflective, expansive, and rooted in the belief that creativity always thrives in community.

\n\n\n\n

\n\n $\"The$ \n\n

\n\n

\n The Books that Inspired the Brand\n

\n\n

\n\n\n

\n\n

\n","inside-the-39bc-holiday-pop-up","gid://shopify/Article/618248274185",{"_15":198,"_183":-5,"_22":199,"_102":200,"_100":201},"gid://shopify/ArticleImage/236937969929","https://cdn.shopify.com/s/files/1/0939/6702/4393/articles/39-bc-s-crimson-altar_dc7635e4-a99e-4297-a592-3837981f133c.jpg?v=1780014380",1884,1256,"2026-05-29T00:09:08Z","Inside the 39BC Holiday Pop-Up",{"_178":191},{"_173":206,"_176":207,"_178":208,"_15":209,"_86":210,"_187":214,"_38":215,"_163":216},{"_17":175},"

Mark Antony was known not only for his battles, but for his extravagance and revelry, his perfumed banquets and lions on leashes. When he wasn’t on campaign, he sought out pleasure with the same intensity as war. To imagine where he might have stayed today is to look for hotels that carry that same masculine gravity: commanding in scale, steeped in history, and softened by the rituals of water and intimacy. Baths mattered to Rome – as restoration and theatre. They were a place where soldiers shed armour and alliances were struck. These hotels offer more than luxury – they offer scale and grandeur, but also sanctuary. Picture mosaic pools and contemporary spas founded on ancient rituals. These are 10 hotels fit for a Roman emperor – hotels Mark Antony would have checked into with his whole entourage.

\n\n

\n\n\n $\"Wellness$ \n\n\n

\n\n

\n Wellness Centre at the Palazzo Talìa in Rome\n

\n\n

Palazzo Talia, Rome

Sicilian filmmaker Luca Guadagnino (Call Me by your Name, Challengers) has put his atmospheric staging to work inside this 17th-century Roman palazzo. The leather-wrapped staircase railings, walls of blown-mirror tiles and original ceiling frescoes make for a grand and domineering space that Mark Antony would approve of. Renaissance spectacle meets a Hollywood-approved crowd in the Italian capital.

palazzotalia.com

@palazzo.talia

\n\n\n

\n\n\n $\"A$ \n\n\n

\n\n

\n A Room at The Venice Venice Hotel\n

\n\n

The Venice Venice Hotel, Venice, Italy

Housed in a Gothic palace on the Grand Canal, this address is thought to be the oldest stone building in the whole of Venice. Inside, there’s a dialogue between the centuries where 300-year old ceilings and gondola views meet sculptural furniture and contemporary art. The indoor pool sits at the same height as the canal and is the only one like it in Venice. This is a hotel that revolves around water – the only way to come and go is by boat.

venicevenice.com

@venicevenicehotel

\n\n\n

\n\n $\"The$ \n\n\n

\n\n

\n The Amanzoe is a modern-day Acropolis\n

\n\n

Amanzoe, Pelopponese, Greece

Overlooking Heli Bay, amid cypress trees and olive groves, the landscape here takes centre stage. Antony, who spent his youth in Greece with his lover Curio and developed a lifelong love of its culture (much to the annoyance of his fellow Romans) would have appreciated the spa’s herb-based treatments rooted in Greek medicine. The main pool is often wonderfully empty, and the library barely visited. A grand yet intimate retreat, where guests leave feeling thoroughly restored.

aman.com

@amanzoe

\n\n\n

\n\n\n $\"Villa$ \n\n\n

\n\n

\n Villa Margherita at Caruso, Amalfi Coast\n\n

\n\n

Belmond Hotel Caruso, Ravello, Italy

The Amalfi coast is full of stately hotels with arresting views, but at Caruso the vaulted ceilings, cool marble, and frescoed salons hold the gravity of history without fuss. Bedrooms are elegant, yet masculine. And the infinity pool with its views over the Bay of Salerno feels like a watchtower – one appropriate to spy an enemy’s approach.

belmond.com

@belmondhotelcaruso

\n\n\n

\n\n $\"A$ \n\n\n

\n\n

\n A Black Marble Bathroom at The Bulgari Hotel, London\n

\n\n

Bulgari Hotel, London, United Kingdom

In London’s opulent Knightsbridge, Antony would’ve found a spa worthy of his status. At the Bulgari Hotel, onyx, oak, and Vicenza stone-clad chambers evoke the grandeur of the ancient thermae. The Private Onyx Suite — complete with its own steam room, oversized Hydro Tub, and private treatment space — offers seclusion and splendour in equal measure. Upstairs, black Marquina marble bathrooms are lined with Bulgari products, while soundproofed rooms cocoon guests from the city’s relentless pulse.

bulgarihotels.com

@bulgarihotellondon

\n\n

\n\n $\"La$ \n\n

\n\n

\n La Posta Vecchia, Italy\n

\n\n

La Posta Vecchia, Italy

An Italian villa just 30-minutes outside of Rome, La Posta Vecchia has been a retreat since Ancient times. Since then, it’s been the home of Jean Paul Getty, but now part of a small collection of stays from the Pelicano Hotels Group, the standard is a standout. Greek marbles and remains of a Roman summer house unearthed by Getty dating back to the 2nd century BC can be found in the basement museum. The ultimate Roman escape.

pellicanohotels.com

@lapostavecchiahotel

\n\n

\n \n $\"\"$ \n \n

Reception room at the J.K. Place Roma

\n\n

J.K. Place, Rome, Italy

In Rome, Antony would have felt at home within the walls of J.K. Place – a townhouse of quiet power and impeccable taste. Tucked just off Via Condotti, it’s a place where old-world grandeur meets modern luxury. Velvet upholstery, marble fireplaces, and neoclassical busts evoke the splendour of imperial Rome, while the bar’s amber light and mirrored shelves offer an ideal setting for private conversation. This is where Antony would have plotted between battles: a refuge of refinement, sensuality, and control in the heart of his own city.

jkplaces.com

@jkplaceroma

\n\n\n

\n\n\n $\"The$ \n\n

\n\n

\n The Spa at The Ned\n

\n\n

The Ned, London, United Kingdom

Tucked in the heart of the City of London, The Ned is the hotel of choice for power players seeking refuge from the outside world. Housed in a grand, Grade I-listed former bank designed by Sir Edwin ‘Ned’ Lutyens, it encompasses ten restaurants and bars, a private members’ club, gym, rooftop, and 250 cosy bedrooms inspired by the glamour of the Roaring Twenties — essentially, everything required to unwind in style. The real jewel lies underground: a dimly lit pool and steam room that make the basement spa The Ned’s crowning glory. Should Antony have wished to surface, the marbled ground-floor lobby — complete with 92 original African deep green verdite columns — provides a suitably magnificent setting to hold court.

thened.com

@thenedlondon

\n\n\n

\n\n\n $\"Tepidarium$ \n\n

\n\n

\n Tepidarium at Six Senses Rome\n

\n\n

Six Senses, Rome, Italy

Housed in an elegant 18th-century palazzo smack in the centre of Rome, this was Six Senses first city hotel. The spas the brand is known for is a huge draw – state-of-the-art, but also drawing on the city’s ancient bathing traditions. A hotel to mingle with a Missoni-clad crowd over botanical cocktails.

sixsenses.com

@sixsensesrome

\n\n

\n\n\n

\n \n $\"Spa$ \n \n

Spa at the Portrait Hotel Milano

\n\n

Portrait Hotel, Milan, Italy

In Italy’s most stylish city stands the Portrait Hotel – a dazzling new opening housed within a former archiepiscopal seminary. History seeps through every detail, from baroque stone hallways to a column-lined swimming pool reminiscent of an ancient cistern. A bold black-and-crimson palette conjures the drama of a general’s quarters, while Carrara marble bathrooms and the serene Longevity Spa provide respite from life’s battles – or simply a day’s shopping along nearby Corso Como.

lungarnocollection.com

@portraitmilano

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\n $\"The$ \n

\n\n

The tissue paper shows a relief at the Temple of Dendera

\n\n\n

\n\n

If you’ve bought a bottle of 39BC, it probably came wrapped in this very special tissue paper. Let me tell you about it.

The print comes from a relief at the Temple of Dendera – one of the few surviving images of Cleopatra VII with her son Caesarion. It’s extraordinary because it isn’t just royal propaganda. It’s theology. It’s myth-making. It’s identity. In this scene, Cleopatra is shown as Isis, the great mother. Caesarion – her only child with Julius Caesar (and his only son and heir) – is depicted as Horus, the divine son who inherits both earthly and cosmic power. The Egyptians believed kingship passed not just through blood, but through sacred lineage. So for Cleopatra to present Caesarion as Horus was a declaration to the world: my son is the rightful ruler of Egypt.

\n\n\n

\n\n $\"The$ \n\n

\n\n

\n The Original Relief\n

\n\n

Historically, Caesar publicly acknowledged Caesarion as his child in private, even if the Roman Senate refused to accept it. Roman politics could not tolerate the idea of a foreign-born heir. But in Egypt, Caesarion’s identity was never in doubt. He was the last Pharaoh of Egypt – crowned at just three years old, and the final link in a 3,000-year line of divine kings. That’s why this relief matters. It symbolises a mother protecting her dynasty. A child born into myth and danger. And the final moment before Egypt fell into Roman hands.

\n\n

\n\n $\"Depiction$ \n\n

\n\n

So when your 39BC bottle arrives wrapped in this tissue paper, you’re touching a tiny fragment of that story – Cleopatra, Caesarion, Isis, Horus, power, lineage, legacy – carried forward into the present, folded carefully around something made with intention.

\n\n\n

\n\n

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