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\n\n

We’re officially at the halfway point between the Winter and Spring Solstice — which feels like just enough light to lift the mood, but not enough to stop hibernating. In the pagan calendar, this moment is known as Imbolc, a sort of ancient permission slip to start thinking about renewal without doing anything too drastic about it. Sounds good to us. We’re treating this last stretch of winter as sacred: rewatching old films, catching up on books we stacked up in December, and leaning fully into the art of being still. Springtime is just around the corner, but for now we’re still loving the seasonal quiet.

\n\n

\n $\"Fig$ \n\n

\n\n

Recently, we’ve been taking our baths laced with Fig Milk. Think of it as a gentle nudge toward spring rather than a full leap. Softly perfumed with fig and violet leaf, it sits perfectly in the in-between – this isn’t winter’s depth, but it’s not spring’s exuberance, either. If Imbolc is about first stirrings, this is ours: immersive rituals, an evocative scent, and the sense that something is beginning to move. For now, there’s nothing better to do than linger in heavenly limbo.

\n\n

\n\n\n $\"Monica$ \n\n\n

\n\n

There are still a few weeks before warmer weather beckons us back outside — the perfect excuse to curl up on the sofa with a great film. May we suggest one of the classics we’ve collected over in the 39BC Journal, all of which celebrate the subtle, oh-so-sexy art of restraint. We’ve put together a list that captures the spirit of Fig Milk — a scent inspired by the quiet lushness of longing and the private pleasure of devotion — spanning Michelangelo Antonioni’s 1961 masterwork L’avventura, starring the luminous Monica Vitti, through to Clueless (1995). A film that, frankly, never fails to lift the mood.

\n\n

\n\n $\"The$ \n\n

\n\n

\n The Bath by DVF\n

\n\n

A BOOK WE LOVE In 1993, Diane von Furstenberg published The Bath — a fabulous book on the history of bathing, threaded through with poetic observations on humanity’s relationship with water and illustrated with photographs of the bathrooms of her equally fabulous friends. It leaves you with the strong impression that DVF selects her inner circle based, at least in part, on whether they have a sunken marble tub at their country house. As criteria go, we respect it.

\n\n

\n $\"Roman$ \n

\n\n

The book ranges widely, from Edenic origin stories and Roman excess to the monumental social theatre of the Baths of Caracalla, where citizens wandered galleries, lecture halls, massage rooms, and shops for as long as they pleased. A whole city, organised around water. Imagine!

The excerpts alone are reason enough to track down a copy. On ritual, she writes: “The bath is the cradle for communion with life, because water is the source of all that lives. Through the ritual of bathing we worship water.” And as a wise man, she reminds us, once said: “Wetness is the essence of beauty.” Correct.

\n\n

\n\n $\"Himiko\"$ \n\n

\n\n

\n Himiko\n

\n\n

A NOTE FROM SHAR

This week has been busy, busy, busy – even by my standards. The past few days have been jam-packed with investor calls, meetings, and dinners with fellow beauty founders (more on that soon). As you read this, I’m en route to Japan to begin research for our next 39BC collection, inspired by Himiko — a mysterious third-century female ruler and shaman who governed a powerful island kingdom for over fifty years, then vanished from the Japanese record almost entirely. Female power, ritual, and mystery – you can see why I’m obsessed.

I’ve been so busy that my usual rigorous planning has gone out the window, so I’m calling it in: please send me your Japan recommendations. I’ve done Tokyo many times — the shopping, the eating, the classics — but this trip I’m especially interested in experiences connected to scent, ritual, and (of course) bathing. You can ping over your suggestions directly to our new Whatsapp line.

\n\n $\"Alfred's$ \n\n

\n\n

\n Alfred's creations\n

\n\n

In other news, Thursday evening was spent having dinner with my beloved friend (and OG 39BC customer) Alfred Bramsen. Alfie is a wildly talented illustrator, creative consultant, and self-confessed Japanophile who regularly posts photos of his exquisite homemade meals on Instagram. I headed over to his gorgeous East London flat for dinner, and I can confirm that his dishes taste as good as they look.

And while we’re on the subject of East London — I’m very happy to announce that 39BC is now stocked at Earl of East. Although the fragrance-focused business now has four London stores, it’s the Redchurch Street location I know and love best — a proper destination store on a street packed with excellent shops and restaurants. The 39BC expansion continues.

\n\n

\n\n","handle","the-halfway-point","gid://shopify/Article/618244833545",{"_15":182,"_183":-5,"_22":184,"_102":185,"_100":186},"gid://shopify/ArticleImage/236902809865","altText","https://cdn.shopify.com/s/files/1/0939/6702/4393/articles/roman-bath_3ea066f9-0dd6-4cd4-b17a-c06a8d3fa563.jpg?v=1779970902",971,1042,"publishedAt","2026-05-28T12:18:37Z","The Halfway Point",{"_178":191},"letters",{"_173":193,"_176":194,"_178":195,"_15":196,"_86":197,"_187":201,"_38":202,"_163":203},{"_17":175}," $\"The$ \n

The Ultimate 39BC Muse

Hello from 39BC. Somehow, it’s still January — and if your New Year’s early-morning gym resolve has quietly slipped away, you’re in good company. It’s cold, dark, and moody (here in London, at least). And, as you’ll know from last week’s Notes from the Bath, we’re not ones for battling the season. We’d much rather meet it where it is.

Which is why we’re talking about rituals, not resolutions. The kind that invite you to soften rather than self-chastise. A nightly bath is the obvious place to begin — generously laced with 39BC Oil Body Cleanser, naturally. From there, add whatever feels right: a private hour of reading in the morning, a slow winter walk at lunchtime, or dressing fabulously for the season — à la our eternal muse, Grace Jones. Something a little more indulgent, perhaps, like making an annual habit of escaping somewhere that understands how to do winter properly (we recently visited The Brecon in the Alps and, well… obsessed is an understatement).

\n $\"Ocean\"$ \n

On bleak January mornings, we’ve been reaching for Sage Water in the shower (consider this a quiet reminder that the 39BC Body Oil Cleanser isn’t reserved for the bath alone). Fresh, herbal and gently bracing, it’s our preferred way to wake the senses and get out the door when, frankly, nothing sounds less appealing.

$\"pots\"$

A NOTE FROM SHAR

A few dispatches from the road (and the bath). This week I’m heading north for store training at Selfridges Manchester. Nothing beats being on the ground, talking scent, ritual and all things 39BC.

And then, further north still: Glasgow. We’re launching at Scented, an exquisite fragrance store known for its beautifully edited selection of rare, small-batch, and hard-to-find brands. They prioritise efficacy, sustainability, and ethics — but above all, they only stock what they truly believe in. We’re proud to be in such discerning company.

Meanwhile, I’ve been deep in R&D on bath salts. Inspiration struck recently at the Metropolitan Museum in New York, where ancient alabaster jars (pictured above) stopped me in my tracks — timeless vessels for ritual, and a possible blueprint for how our bath salts might one day be housed. As always, I’m looking back to look forward.

$\"Peter$

Peter Doig at the Serpentine

It’s the final stretch to catch Peter Doig at Serpentine Galleries, and this one’s worth leaving your sofa cocoon for. House of Music transforms the gallery into a listening space, pairing recent paintings with sound for the first time — rare, restored 1950s cinema speakers fill the rooms with music drawn from Doig’s own vinyl and cassette archive. Many of the works were made during his years in Trinidad, shaped by sound-system culture, cinema, memory and movement; others are new, painted in London especially for the show. Music has always been part of Doig’s world — and it’s very much part of ours too.

If you’re in need of a mood-lift, our Vol I: Alexandria soundtrack (Annie Lennox, Donna Summer, Grace Jones — naturally) is forever on repeat.

\n $\"Hotel$ \n

Hotel Corazón

If your winter rituals include planning your summer (smart), consider Hotel Corazón — a 16th-century finca in the wild north of Mallorca, founded by British photographer Kate Bellm. Expect pink-and-ochre bedrooms, linen-draped four-posters and hilltop sound baths. It’s a bohemian hideaway designed for slowing down and exactly the kind of place Cleopatra, devotee of pleasure and ritual, would have understood instantly — head to the Journal for more of our favourite Cleopatra-inspired hotels.

\n\n

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The reviews keep rolling in — thoughtful, generous, and genuinely a joy to read. We’re endlessly grateful for the time and care people take to share their experiences with 39BC. If you’ve bathed with us and loved it, we’d love to hear from you too. Your words help others discover the ritual, and you can leave a review directly on our product pages.

\n $\"Review$ \n\n

\n\n\n

★★★★★Verified Purchase

An Unforgettable Jasmine Experience

Oh My - where do I begin: from the way it was wrapped and presented ; the packing , seal , tissue and letter 🤩; using it was the final part of the joy that I felt on receiving it AND it is absolutely DEVINE on the skin and the senses! Personally it has to be the best Jasmine that I have ever experienced too in any other product that I have used 😍

Clare Weait • January 19, 2026

\n
\n\n

\n\n $\"Review$ \n\n

\n\n

You Officially Love 39BC

\n

★★★★★Verified Purchase

USA ASAP!

When are these product coming to the states?!?! I ordered mine online from UK, but I definitely want closer access. The products rival Buly. Blows L’Occitane out the water.

CK•January 9, 2026

\n
\n

\n\n

\n\n $\"IMAGE_ALT\"$ \n\n

\n\n

You Officially Love 39BC

\n

★★★★★Verified Purchase

Obsessed

The most gorgeous delivery ever!!! The scent, the texture! Just about to rebuy ✨ Such a perfect gift for yourself or others.

Blue Wilson•January 9, 2026

\n
\n

\n\n\n

\n\n $\"Review$ \n\n

\n\n

You Officially Love 39BC

\n

★★★★★

💐💐💐

Hii! I just received my sage water and I am FLOORED. Every part of this experience and the love letter to Antonius and the poem … it’s truly remarkable. Just sending flowers 💐!

Instagram User•October 20, 2025

\n
\n

\n\n

\n\n $\"Review$ \n \n

You Officially Love 39BC

\n

★★★★★

I apologise in advance for never shutting up about these shower oils but I am so in love with them – they are incredibly special scents and the texture/shower experience is *chefs kiss.

Instagram User•November 6, 2025

\n
\n

\n\n

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Welcome back to Notes from the Bath. In case you missed the memo last week, this is our new weekly dispatch from the world of 39BC: cultural cues, considered pleasures, and updates to nourish your body and mind.

\n $\"\"$ \n

\n\n

This week, we’re firmly in hibernation mode — but let’s be clear, it’s a very chic hibernation. Think candlelit journaling, museum visits to keep the mind sharp, and long, hot baths every. single. night. And is it just us, or has wintermaxxing quietly become a thing? Everywhere we look, people are slowing down, opting out, and embracing the season instead of fighting it. Sensible. And frankly, overdue.

If you’re craving warmth right now (who isn’t in January?), Denarii is the answer. With frankincense, patchouli, and sandalwood, it’s made for dark evenings and unhurried rituals. Just the vibe for this time of year. It’s also become something of a favourite for men looking to introduce a little intention into their routines — proof that ritual doesn’t have to be complicated to make an impact. If you somehow missed it, be sure to check our video imagining: What if Mark Antony lived in 1989 AD instead of 39 BC? (We think he’d approve.)

\n\n

\n\n $\"Roman$ \n\n\n

\n\n\n\n

The ancient Romans understood the bath as a tool for navigating life’s more demanding seasons—literal or otherwise. Bathing was never just about hygiene; it was strategy. The baths were arenas for training, gossip, networking, and soft power, all unfolding within monumental marble architecture. From the Baths of Caracalla to the Baths of Diocletian, the choreography was always the same… Strip, steam, plunge, oil...and scheme.

Head to the Journal to discover the multi-step ancient equivalent of today’s “everything shower.”

\n\n\n

\n\n $\"Halston's$ \n\n

\n\n

\n Halston's Iconic Office\n

\n\n\n

\n\n

A NOTE FROM SHAR

Greetings from freezing—but predictably fabulous—NYC, where I’ve been busy laying the foundations for 39BC’s US expansion. It’s the opposite of hibernation mode, but entirely worth it. Exciting things are taking shape.

There’s nothing quite like this city: relentless, energising, and somehow buzzing even in sub-zero temperatures. We’ve been showcasing 39BC from the penthouse at The Manner Hotel—a decadent duplex inspired by Halston’s iconic monochromatic offices in the Olympic Tower (pictured above). At The Manner, they've recreated the floor-to-floor crimson carpeting with lacquered coffee tables to match. It could not feel more 39BC if it tried.

\n
\n\n

\n\n

\n $\"Lore$ \n

\n\n\n

\n\n

The days have been back-to-back, but some things remain non-negotiable. Bathing, for one. I made time to visit the newly opened Lore Bathing Club, with its Finnish sauna, infrared sauna, hammam-style heated benches, and icy plunge pool. The perfect counterbalance to long days zig-zagging across the city.

\n\n \n

\n\n $\"An$ \n\n

\n\n

\n An amulet at The Met\n

\n\n

I also headed uptown to the Met—one of my all-time favourites—to catch the final days of Divine Egypt : a stunning collection of 250 works examining the imagery of ancient Egypt’s most important deities. It was, quite literally, divine (and oh so on-brand).

How beautiful is this knotted jasper amulet from the show? For the ancient Egyptians, tying a knot was a magically charged act linked to creation and life, and by the New Kingdom the tit knot—sacred to Isis—was fashioned in red stone and placed at the throat of the deceased, as prescribed in the Book of the Dead. Be sure to catch the exhibition if you can.

\n\n \n

\n $\"Two$ \n

\n\n

Yes, we know—we’re wintermaxxing. But a little mental sunshine never hurt anyone. This week, we’re daydreaming about Coqui Coqui in Mérida, Mexico. This one-bedroom boutique hotel sits above the brand’s famed perfumery in Mérida’s sun-drenched Old Town. Every detail is thoughtful, but the real showstopper is the bathroom, where two freestanding tubs sit side by side. And just when you think it can’t get better: there’s a third bath outdoors, plus a rooftop pool. We recommend staying fully submerged for the duration. Head here for more on some of the world’s most jaw-dropping bathtubs.

\n\n

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